Marketing

Looks after how a brand is positioned, how it looks and sounds, and how customers see it.

Plans and runs how an organisation speaks to customers, the media and the public.

Plans and runs day-to-day marketing activity for a company or brand.

Plans, directs and coordinates marketing in an organisation.

A public relations and communications professional shapes how the public, the media and staff see an organisation.

Plans and runs marketing on online channels such as search, social media, email, websites and paid ads.

Finds, tests and scales ways to win and keep customers.

A paid search specialist plans, runs and improves ads that appear on search engines such as Google.

Buys paid digital media and judges that spend by results.

Helps a website appear in search results for the right queries.

Builds and looks after groups of people who care about a brand, product or cause.

Plans, writes and publishes content that helps an organisation reach and keep customers.

Writes the words that sell, explain or announce something.

Plans and runs campaigns in which creators promote a brand to their followers.

Plans, publishes and reports on an organisation's content on social platforms.

Plans, builds, sends and measures email campaigns that bring customers and leads back to a business.

A lifecycle and CRM marketer plans and runs the messages a company sends to customers after they sign up.

Builds and runs the systems that send the right message to the right customer at the right time.

Collects and studies information about customers, competitors and prices.

Decides how a product is described, who it is for and how it reaches them.