At a glance
Marketing salary in Singapore
- Digital marketing professional: S$5,623 median a month. Middle 50% earn S$4,165 to S$7,754.
- Marketing manager: S$10,069 median, S$4,446 more than a digital marketing professional.
- Market research professional: S$7,223. Marketing strategy professional: S$9,000.
- Graduates: S$3,715 for SUSS Marketing, S$4,600 for SMU Business Management.
- By employer: digital marketers earn S$7,140 in finance and insurance, S$3,762 in administrative and support services.
How does your pay compare?MOM figures, June 2025. Nothing you type leaves your browser.
Part 1 · Pay today
How much do marketers earn?
A digital marketing professional earns S$5,623 at the median. A marketing manager earns S$10,069.
Gross monthly wage, June 2025, all industries.
| Occupation, all industries | Basic wage, median | Gross, 25th pct | Gross, median | Gross, 75th pct |
|---|---|---|---|---|
| Public relations/Corporate communications professionalFull detail | 4,865 | 3,925 | 5,000 | 7,479 |
| Digital marketing professionalFull detail | 5,513 | 4,165 | 5,623 | 7,754 |
| Market research professionalFull detail | 7,066 | 5,300 | 7,223 | 11,280 |
| Marketing strategy/planning professionalPartial detail | 8,800 | 6,465 | 9,000 | 14,970 |
| Marketing managerFull detail | 9,856 | 6,773 | 10,069 | 15,600 |
Source: MOM Occupational Wages 2025, Table 4. Full-time resident employees, June 2025.
Cell references
T4!C197:I197, T4!C120:I120, T4!C169:I169, T4!C170:I170, T4!C39:I39What it means
- MOM's titles: digital marketing professional is the closest to a marketing executive. Marketing strategy professional covers brand and planning roles.
- Public relations and corporate communications earn S$5,000 at the median.
- Wide range at the top: the middle 50% of marketing managers spans S$6,773 to S$15,600.
Starting salary for marketing and business graduates
Marketing-related graduates earn S$3,715 to S$6,000 at the median six months after graduating. NUS Business Administration is highest.
Graduates in full-time permanent jobs, surveyed on 1 November 2025. MOE reports one marketing degree; business and communication degrees are shown alongside.
| University and programme | Basic, median | Gross, median | Gross, mean | Gross, middle 50% |
|---|---|---|---|---|
| SUSS, Marketing | 3,600 | 3,715 | 3,971 | 3,500 to 4,200 |
| NTU, Communication Studies | 4,000 | 4,000 | 4,164 | 3,700 to 4,618 |
| SIT, Food Business Management | 3,000 | 3,500 | 3,545 | 3,400 to 3,800 |
| SMU, Business Management | 4,500 | 4,600 | 5,234 | 4,000 to 5,525 |
| NUS, Bachelor of Business Administration | 6,000 | 6,000 | 6,962 | 4,000 to 9,000 |
Full-time permanent jobs only, as at 1 November 2025. Source: MOE GES 2025 (NTU, NUS, SIT, SMU, SUSS).
What it means
- SUSS Marketing graduates earn S$3,715, with a middle 50% of S$3,500 to S$4,200.
- NTU Communication Studies graduates, a common route into marketing and PR, earn S$4,000.
- NUS Business Administration has the widest range, S$4,000 to S$9,000.
Job outcomes for marketing graduates56.2% of responding SUSS Marketing graduates were in full-time permanent jobs, against 82.5% for NUS Business Administration.
56.2% of responding SUSS Marketing graduates were in full-time permanent jobs, against 82.5% for NUS Business Administration.
Share of graduates in the labour force.
| Programme | Course response rate | Currently employed | In full-time permanent employment |
|---|---|---|---|
| SUSS, Marketing | 71% | 77.4% | 56.2% |
| NTU, Communication Studies | 71% | 83.6% | 55.7% |
| SIT, Food Business Management | 72% | 90.9% | 63.6% |
| SMU, Business Management | 72% | 84.8% | 75.9% |
| NUS, Bachelor of Business Administration | 62% | 95.0% | 82.5% |
Share of graduates in the labour force. Source: MOE GES 2025.
What it means
- Marketing and communication graduates had lower full-time permanent rates than business graduates in 2025.
Part 2 · Who earns more
How pay changes with age
Digital marketing pay rises from S$4,846 at 25 to 29 to S$7,216 at 40 to 49. Marketing managers reach S$12,728 at 50 to 59.
Median gross monthly wage by age group.
Marketing managerDigital marketing professional
| Occupation | 25–29 | 30–39 | 40–49 | 50–59 |
|---|---|---|---|---|
| Digital marketing professional | 4,846 | 6,100 | 7,216 | 6,736 |
| Market research professional | 5,691 | 7,800 | 11,244 | 8,748 |
| Marketing manager | 6,699 | 9,300 | 12,201 | 12,728 |
| Public relations/Corporate communications professional | 4,285 | 5,250 | 6,103 | 6,262 |
Median gross monthly wage, S$. "–" = suppressed by MOM. Source: MOM Occupational Wages 2025, Table 3.
Cell references
T3!C107:K107, T3!C147:K147, T3!C36:K36, T3!C173:K173What it means
- Age 30 to 39: S$6,100 for digital marketing professionals.
- Market research professionals reach S$11,244 at 40 to 49.
- How to read it: each age band shows different people in June 2025, not one person's career.
By sex and employer sizeDigital marketing professionals at firms with 200 or more staff earn S$6,613, against S$4,743 at smaller firms.
Digital marketing professionals at firms with 200 or more staff earn S$6,613, against S$4,743 at smaller firms.
| Occupation | All, median gross | Men | Women | Women vs men |
|---|---|---|---|---|
| Digital marketing professional | 5,623 | 5,994 | 5,443 | -9.2% |
| Marketing strategy/planning professional | 9,000 | 11,550 | 8,713 | -24.6% |
| Market research professional | 7,223 | 8,023 | 6,800 | -15.2% |
| Marketing manager | 10,069 | 11,180 | 9,400 | -15.9% |
| Public relations/Corporate communications professional | 5,000 | 5,350 | 4,971 | -7.1% |
Median gross monthly wage, S$. Two group medians, not an adjusted pay gap. Source: MOM Occupational Wages 2025, Tables 1.1 and 1.2.
Cell references
T1.1!C108:E108, T1.2!C109:E109, T1.1!C148:E148, T1.2!C149:E149, T1.1!C147:E147, T1.2!C148:E148, T1.1!C38:E38, T1.2!C38:E38, T1.1!C172:E172, T1.2!C173:E173| Occupation | Firms with 25 to 199 employees | Firms with 200 or more | Large vs small |
|---|---|---|---|
| Digital marketing professional | 4,743 | 6,613 | +39.4% |
| Marketing strategy/planning professional | 8,347 | 10,340 | +23.9% |
| Market research professional | 6,906 | 7,693 | +11.4% |
| Marketing manager | 9,000 | 10,973 | +21.9% |
| Public relations/Corporate communications professional | 4,601 | 5,300 | +15.2% |
Median gross monthly wage, S$. Source: MOM Occupational Wages 2025, Table 2.
Cell references
T2!C120:G120, T2!C166:G166, T2!C165:G165, T2!C40:G40, T2!C193:G193What it means
- Men and women: S$5,994 and S$5,443 for digital marketing professionals.
- These compare two groups. They are not an adjusted pay gap.
By employer industry
Digital marketing professionals in finance and insurance earn S$7,140 at the median, against S$5,650 in information and communications.
| Employer industry | Median gross wage | Gross wage, middle 50% |
|---|---|---|
| Financial and Insurance Services | 7,140 | 5,403 to 10,225 |
| Transportation and Storage | 5,655 | 4,848 to 7,392 |
| Information and Communications | 5,650 | 4,728 to 7,200 |
| Professional Services | 5,529 | 3,905 to 8,077 |
| Wholesale and Retail Trade | 5,190 | 3,620 to 7,350 |
| Manufacturing | 4,990 | 3,791 to 7,147 |
| Administrative and Support Services | 3,762 | 2,815 to 5,608 |
Digital marketing professional (SSOC 24314). Source: MOM Occupational Wages 2025, Tables 4.1 to 4.14. No figure published for the other 7 industries.
Cell references
T4.7!C60:I60, T4.4!C48:I48, T4.6!C48:I48, T4.9!C64:I64, T4.3!C52:I52, T4.1!C55:I55, T4.10!C34:I34What it means
- MOM publishes digital marketing pay for 7 of 14 industries. Administrative and support services, which includes agencies, is lowest at S$3,762.
Part 3 · Over time
Pay over time and 2026 outlook
Digital marketing pay rose from S$3,800 in 2020 to S$5,623 in 2025. We project S$5,770 for June 2026.
Official medians for the last six years, then a projection for June 2026.
| Occupation | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|---|---|---|
| Digital marketing professional | 3,800 | 4,176 | 4,620 | 4,508 | 5,300 | 5,623 | |
| Marketing strategy/planning professional | – | – | – | – | – | 9,000 | |
| Market research professional | 5,375 | 6,542 | 6,250 | 6,555 | 7,000 | 7,223 | |
| Marketing manager | 8,055 | 9,350 | 8,500 | 6,880 | 8,841 | 10,069 | |
| Public relations/Corporate communications professional | 3,751 | 4,100 | 5,154 | 4,038 | 4,305 | 5,000 |
Median gross monthly wage, June of each year, S$. "–" = not published, or the job code changed in a way that cannot be linked one-to-one. Earlier years use SSOC 2020 codes, linked to SSOC 2024 with SingStat's official correspondence table. MOM advises that single-year changes are noisy because the survey is a sample; look at the direction over several years. Source: MOM Occupational Wages 2020 to 2025, Table 4.
June 2026 projection Estimate
| Occupation | June 2025 (MOM) | June 2026 projection | 80% range | Range |
|---|---|---|---|---|
| Digital marketing professional | 5,623 | 5,770 | 5,020 to 6,620 | |
| Marketing strategy/planning professional | 9,000 | Not projected: not enough history | ||
| Market research professional | 7,223 | 7,510 | 6,480 to 8,710 | |
| Marketing manager | 10,069 | Not projected: too volatile | ||
| Public relations/Corporate communications professional | 5,000 | Not projected: too volatile | ||
Foundific projection v1, not official data. Central estimate = average of the last two MOM medians + economy-wide wage growth (3.73% a year, from MOM median income and the MAS inflation forecast). Tested on 2025: typical error 8.1%; 78.7% of actual values fell inside the 80% range. How the projection works.
What it means
- Market research rose from S$5,375 to S$7,223 over the same years; projected S$7,510.
- Marketing manager pay swung between S$6,880 and S$10,069, so it is not projected.
- Estimate: projections are ours, not MOM data. MOM's June 2026 figures are due around mid-2027 and will replace them.
Part 4 · AI impact
Is marketing affected by AI?
The ILO rates digital marketing and market research High, and marketing managers Moderate.
Based on the International Labour Organization's 2025 index, which scores every core task of a job from 0 (AI cannot help) to 1 (AI could do nearly all of it).
Digital marketing professional
HighAI exposure
Not exposedVery high
AI can do a large part of many tasks, so the job is likely to change noticeably.
- Most exposed taskWriting advertising copy and media scripts
- Least exposed taskAdvising on all elements of marketing
- In numbersAI could do a large part of 6 of its 9 main tasks.
Marketing manager
ModerateAI exposure
Not exposedVery high
AI can speed up a fair share of the work, so the job is likely to change.
- Most exposed taskDetermining price lists, discount and delivery terms
- Least exposed taskOverseeing the selection, training and performance of staff
- In numbersAI could do a large part of 1 of its 8 main tasks.
Public relations/Corporate communications professional
ModerateAI exposure
Not exposedVery high
AI can speed up a fair share of the work, so the job is likely to change.
- Most exposed taskUndertaking and commissioning public opinion research
- Least exposed taskAttending business, social and other functions
- In numbersAI could do a large part of 1 of its 8 main tasks.
Digital marketing professionalSSOC 24314
Highexposure to generative AI
- Not exposed
- Minimal
- Some
- Moderate
- High
- Very high
Scored as ILO group 2431 Advertising and marketing professionals. Average task score 0.56, higher than 93% of the 427 jobs the ILO scored.
Marketing managerSSOC 12222
Moderateexposure to generative AI
- Not exposed
- Minimal
- Some
- Moderate
- High
- Very high
Scored as ILO group 1221 Sales and marketing managers. Average task score 0.41, higher than 78% of the 427 jobs the ILO scored.
Public relations/Corporate communications professionalSSOC 24320
Moderateexposure to generative AI
- Not exposed
- Minimal
- Some
- Moderate
- High
- Very high
Scored as ILO group 2432 Public relations professionals. Average task score 0.43, higher than 81% of the 427 jobs the ILO scored.
Eight factors, role by role
| Factor | Digital marketing professional | Marketing manager | Public relations/Corporate communications professional |
|---|---|---|---|
| 1Exposure levelThe ILO's rating for the whole job, from not exposed up to very high. | High | Moderate | Moderate |
| 2Average task scoreHow much of each core task generative AI could do, averaged. 0 means none, 1 means nearly all. | 0.56 higher than 93% of jobs | 0.41 higher than 78% of jobs | 0.43 higher than 81% of jobs |
| 3Tasks AI could do much ofTasks scoring 0.5 or more. These are the parts of the job most likely to change. | 6 of 9 | 1 of 8 | 1 of 8 |
| 4Hands-on or people tasksTasks scoring under 0.25: physical, in-person or judgement work that AI barely touches. | 0 of 9 | 0 of 8 | 0 of 8 |
| 5How even the exposure isEven means AI touches most tasks a little. Uneven means a few tasks are exposed and the rest are not. | Even (0.08) | Even (0.08) | Even (0.09) |
| 6Most exposed taskWhere AI tools are likely to show up first. | Writing advertising copy and media scripts, and arranging… 0.67 | Determining price lists, discount and delivery terms, sales… 0.59 | Undertaking and commissioning public opinion research… 0.58 |
| 7Least exposed taskThe task AI can help with least. | Advising on all elements of marketing such as product mix… 0.44 | Overseeing the selection, training and performance of staff 0.30 | Attending business, social and other functions to promote… 0.33 |
| 8Pay trend so farChange in the MOM median since the first year on record. Any AI effect would show here in later years. | +48% S$3,800 (2020) to S$5,623 (2025) | +25% S$8,055 (2020) to S$10,069 (2025) | +33% S$3,751 (2020) to S$5,000 (2025) |
Most and least exposed tasks
Digital marketing professional
Most exposed tasks
- 0.67Writing advertising copy and media scripts, and arranging television and film…
- 0.65Collecting and analysing data regarding consumer patterns and preferences
- 0.61Researching potential demand and market characteristics for new goods and…
Least exposed tasks
- 0.44Advising on all elements of marketing such as product mix, pricing…
- 0.47Supporting business growth and development through the preparation and…
- 0.47Advising managers and clients on strategies and campaigns to reach target…
Marketing manager
Most exposed tasks
- 0.59Determining price lists, discount and delivery terms, sales promotion…
- 0.45Establishing and directing operational and administrative procedures related…
- 0.43Planning and organizing special sales and marketing programmes based on sales…
Least exposed tasks
- 0.30Overseeing the selection, training and performance of staff
- 0.35Planning and directing daily operations
- 0.39Leading and managing the activities of sales and marketing staff
Public relations/Corporate communications professional
Most exposed tasks
- 0.58Undertaking and commissioning public opinion research, analysing the findings…
- 0.48Advising executives on the public relations implications of their policies…
- 0.48Selecting, appraising and revising material submitted by publicity writers…
Least exposed tasks
- 0.33Attending business, social and other functions to promote the organization
- 0.33Organizing special events, seminars, entertainment, competitions and social…
- 0.34Commissioning and obtaining photographs and other illustrative material
Compared with our other guides
Source: ILO Working Paper 140, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (Gmyrek et al., 2025), CC BY 4.0. Singapore jobs matched to ILO groups with the SingStat SSOC 2024 to ISCO-08 correspondence table. Pay: MOM Occupational Wages. The ILO scores international job groups, not Singapore titles. How we read the AI scores.
Cell references
SSOC 24314 to ISCO 2431 (SSOC2024-ISCO08!B306); SSOC 12222 to ISCO 1221 (SSOC2024-ISCO08!B37); SSOC 24320 to ISCO 2432 (SSOC2024-ISCO08!B308)What it means for marketing
- Average task score 0.56 for advertising and marketing professionals, higher than 93% of the 427 jobs the ILO scored.
- Most exposed task: writing advertising copy and media scripts. Least exposed: advising on all elements of marketing.
- Managers: 0.41. Pricing and terms are the most exposed task; managing staff the least.
- What exposure measures: how much of the work AI could do or speed up. It does not measure job cuts. Employers decide how to use AI.
Part 5 · Using the figures
Which figure should you compare with?
Match your title first, then your age band and your employer's industry.
| You are | Compare with | Figure |
|---|---|---|
| Choosing a marketing course | SUSS Marketing, six months after graduating | S$3,715 |
| Marketing executive, early career | Digital marketing professional, age 25 to 29 | S$4,846 |
| Marketing executive in your thirties | Digital marketing professional, age 30 to 39 | S$6,100 |
| Marketing executive at a bank or insurer | Finance and insurance figure | S$7,140 |
| Market research or insights | Market research professional row | S$7,223 |
| Marketing manager | Marketing manager row | S$10,069 |
About these figures
What the pay figures includeMonthly gross pay with allowances and overtime, without bonuses or employer CPF
Every figure is monthly, includes allowances and overtime, and excludes bonuses and employer CPF.
| Measure | Includes | Excludes |
|---|---|---|
| Basic wage | Basic pay | Allowances, overtime, bonus, employer CPF |
| Gross wage | Basic + allowances + overtime + commissions | Bonus, employer CPF, lump sums |
| Graduate salary | Same as gross, full-time permanent jobs only | Bonus, employer CPF |
- S$5,623 × 12 = S$67,476 a year before bonus. It is not a total package.
What this data does not coverBonuses are excluded, and agency pay is spread across several industries.
Bonuses are excluded, and agency pay is spread across several industries.
- Agencies: advertising agencies sit in professional services or administrative and support services, so agency pay is not shown separately.
- Bonuses and commissions: bonuses are excluded from every figure. Commissions paid monthly are in gross pay.
- Residents only: figures cover full-time Singapore citizens and permanent residents.
- Small firms with fewer than 25 staff are outside the survey.
Related guides
Sources
MOM Occupational Wages 2025 and MOE Graduate Employment Survey 2025
- MOM, Occupational Wages 2025, Tables 1 to 4. June 2025, released 30 June 2026. SSOC 24314, 24313, 24312, 12222, 24320. Exact cells are listed under each table.
- MOE, NTU GES 2025. Communication Studies.
- MOE, NUS GES 2025. Bachelor of Business Administration.
- MOE, SIT GES 2025. Bachelor of Business Administration in Food Business Management.
- MOE, SMU GES 2025. Business Management.
- MOE, SUSS GES 2025. Bachelor of Science in Marketing.
- MOM, Coverage and Methodology 2025.
- ILO generative AI exposure index 2025, matched to SSOC through the SingStat correspondence table.