UX/UI designer

What does an UX/UI designer do?

A UX/UI designer shapes how a digital product works and looks.

You research what users need, map the steps they take, and design screens that let them finish tasks with little effort.

In Singapore, you find the role in banks, government agencies, telcos, e-commerce firms, start-ups and design agencies. You usually sit in a product or digital team, or in a studio that serves outside clients.

You work with product managers, developers, UX researchers, business owners and content writers. In smaller teams the title often covers both UX (structure and flows) and UI (the visual interface).

What the work involves

• Meet stakeholders and users to find out what a product must do and what is going wrong today.
• Sketch user stories, personas, task flows and wireframes that show how a person moves through a product.
• Build clickable prototypes in Figma and design the buttons, forms, type and layouts that make up the interface.
• Run usability tests on prototypes and live products, then note where users get stuck.
• Revise designs from test results and analytics, and agree the changes with the product manager and developers.
• Update the design system and hand over specs, states and assets so engineers can build accurately.

Pay in Singapore

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Skills an UX/UI designer needs

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UX/UI designer job description

We are looking for a UX/UI designer to design web and mobile experiences for our customers in Singapore.

You will turn user needs and business goals into flows, wireframes, prototypes and polished interfaces. You will test them with real users and work with engineers to ship them. You will join a product team and help maintain our design system.

Responsibilities

• Gather requirements from stakeholders and turn them into clear design goals.
• Plan and run user studies, interviews and surveys to understand behaviour and needs.
• Create personas, user stories, storyboards, site maps and task flows.
• Produce wireframes and interactive prototypes at low and high fidelity.
• Design the visual interface, including layout, typography, colour and components.
• Run usability tests, analyse the results and recommend changes.
• Check designs against accessibility guidelines such as WCAG.
• Build and maintain reusable components in a shared design system.
• Work with developers during build and review the finished product against the design.
• Track measures such as task completion and customer satisfaction to guide improvements.

Requirements

• A diploma or degree in design, interactive media, human-computer interaction, information systems or a related field, or an equivalent portfolio.
• A portfolio with two or more case studies that show your process from problem to tested solution.
• Working skill in Figma, including components, auto layout and prototyping.
• Experience with usability testing, using moderated sessions or tools such as Maze or UserTesting.
• Knowledge of accessibility basics, interaction patterns and responsive design for web and mobile.
• Clear communication with product managers, developers and non-design stakeholders. Junior roles often ask for 0 to 2 years of experience; mid-level roles often ask for 3 to 5.

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UX/UI designer career path

Most UX designers start in an associate role, move to full ownership of features, then lead design work and other designers.

Some then move into design management.

1. Associate UX designer

   Entry · SkillsFuture title

   You support senior designers by making wireframes, running parts of usability tests and updating components, with regular review of your work.

2. UX designer

   Mid · SkillsFuture title

   You own the design of features or journeys from research to handover, gather stakeholder needs and propose improvements from test results.

3. Lead UX designer

   Lead · SkillsFuture title

   You set UX direction for a product area, guide other designers, and tie design choices to business and customer satisfaction measures.

4. Head of design

   Head

   You lead a design team or function, set standards and hiring, and represent design in senior planning.

Steps marked "SkillsFuture title" follow the career pathway in the SkillsFuture Skills Framework. The others are titles commonly used in Singapore.

Related jobs and their pay

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UX/UI designer interview questions

We wrote these questions from the skills this job needs. They are not an official question bank.

1. A user wants to transfer money to a friend in a banking app. Walk me through how you would design that task flow.

   What a good answer covers

   • Starts with the user goal and context, such as speed and trust
   • Maps the steps and cuts any that are not needed
   • Covers errors, confirmation and recovery, such as a wrong amount
   • Explains screen choices with interaction patterns users already know
   • Says how they would test the flow

2. When would you use low-fidelity wireframes instead of a high-fidelity prototype, and why?

   What a good answer covers

   • Low fidelity early, to compare structure and flow cheaply
   • High fidelity for visual detail, motion and realistic testing
   • Matches fidelity to the question being asked
   • Notes that stakeholders can fixate on polish in early reviews

3. How would you set up and maintain a design system in Figma for a team of five designers?

   What a good answer covers

   • Defines styles or tokens for colour, type and spacing
   • Builds components with variants and auto layout
   • Writes usage notes and states for each component
   • Sets an owner and a process for changes and versioning
   • Keeps design and code components in step with developers

4. What accessibility checks do you run on a design before handover?

   What a good answer covers

   • Checks text and icon colour contrast against WCAG levels
   • Confirms the design does not rely on colour alone
   • Defines focus order and visible focus states
   • Uses clear labels, error messages and large enough tap targets
   • Checks that text can resize without breaking the layout

5. You have a week to usability test a new checkout flow. How do you plan and run the test?

   What a good answer covers

   • Writes a clear research question and realistic tasks
   • Recruits participants who match the real users
   • Uses a small round of five to eight participants first
   • Records where users hesitate, fail or misread
   • Turns findings into ranked, specific recommendations

6. How do you choose type sizes and a layout grid for a data-heavy dashboard?

   What a good answer covers

   • Sets a type scale with clear hierarchy between headings, labels and data
   • Picks readable fonts and sizes for dense tables
   • Uses a grid and consistent spacing to group related items
   • Plans for different screen widths
   • Tests readability with real data, not placeholder text

7. When would you use an unmoderated tool such as Maze or UserTesting instead of a moderated session?

   What a good answer covers

   • Unmoderated suits quick checks on clear tasks with many participants
   • Moderated suits exploring why users behave as they do
   • Notes the limits of unmoderated data, such as no follow-up questions
   • Describes how they would set tasks and success measures in the tool

8. How do you use AI tools such as vibe coding in your design work, and where do you stop trusting them?

   What a good answer covers

   • Uses AI to build quick working prototypes to test ideas
   • Reviews generated output for accessibility, consistency and edge cases
   • Keeps the design system as the source of truth
   • Keeps confidential and personal data out of public tools
   • Is clear that user testing still decides what ships

1. A developer says your design cannot be built before the sprint ends. What do you do?

   What a good answer covers

   • Asks which parts are costly and why
   • Proposes a simpler version that keeps the core user value
   • Agrees what to ship now and what to add later
   • Updates the design and documents the decision
   • Keeps the relationship constructive

2. Your usability test shows users cannot find a key feature, but a senior stakeholder likes the current layout. How do you respond?

   What a good answer covers

   • Presents clips and task results, not opinions
   • Links the problem to a business measure such as drop-off
   • Offers one or two alternatives to test
   • Listens for the stakeholder's real concern
   • Agrees a follow-up test to settle the question

3. Sign-ups fall after your redesign goes live. What are your first steps?

   What a good answer covers

   • Checks analytics to find where in the flow users drop off
   • Compares behaviour before and after the change
   • Reviews session recordings and support feedback
   • Forms a hypothesis and tests a fix, or rolls back with the team
   • Shares findings openly with product and engineering

1. Tell me about a design you changed because of user feedback.

   What a good answer covers

   • Describes the original design and the problem found
   • Explains how the feedback was gathered
   • Shows what changed and why
   • Gives a result, even if only a qualitative one
   • Reflects on what they would do differently

2. Describe a disagreement with a product manager or developer about a design. How did it end?

   What a good answer covers

   • Explains both positions fairly
   • Uses user evidence or constraints to move the talk forward
   • Shows willingness to compromise
   • Describes the outcome and what they learned

3. How do you handle critique of your work in a design review?

   What a good answer covers

   • Asks clarifying questions before defending
   • Separates feedback on the problem from taste
   • Records actions and follows up
   • Gives an example of changing direction after critique

1. You are designing a sign-up form for a Singapore consumer app. How do you handle consent and personal data under the Personal Data Protection Act (PDPA)?

   What a good answer covers

   • Collects only the data the product needs
   • Writes clear, simple consent wording and keeps it separate from other terms
   • Leaves optional marketing consent unticked
   • Makes withdrawing consent and opt-out easy to find
   • Checks the final design with the data protection officer or legal team

2. You are designing a public-facing service used by Singaporeans of all ages. What do you consider?

   What a good answer covers

   • Older users and people with low digital confidence
   • Language options and simple wording, since users read different official languages
   • Mobile-first layouts and large tap targets
   • Familiar login and payment patterns such as Singpass or PayNow, where relevant
   • Testing with a mix of real local users

Common questions about an UX/UI designer job

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