At a glance
Sales salary in Singapore
- Business development executive: S$5,084 median a month. Middle 50% earn S$3,689 to S$6,600.
- Sales manager: S$8,559. Business development manager: S$10,000. Regional sales manager: S$12,457.
- Technical sales professional: S$5,936, with gross pay above basic because of commissions.
- Graduates: S$4,600 for SMU Business Management, S$6,000 for NUS Business Administration.
- By employer: business development executives earn S$6,026 in finance and insurance, S$3,000 in construction.
How does your pay compare?MOM figures, June 2025. Nothing you type leaves your browser.
Part 1 · Pay today
How much do salespeople earn?
A business development executive earns S$5,084 at the median. A business development manager earns S$10,000, S$4,916 more.
Gross monthly wage, June 2025, all industries.
| Occupation, all industries | Basic wage, median | Gross, 25th pct | Gross, median | Gross, 75th pct |
|---|---|---|---|---|
| Business development executiveFull detail | 4,920 | 3,689 | 5,084 | 6,600 |
| Technical sales professionalFull detail | 5,239 | 4,335 | 5,936 | 8,957 |
| Sales managerFull detail | 8,146 | 6,000 | 8,559 | 13,631 |
| Business development managerFull detail | 9,717 | 6,865 | 10,000 | 15,736 |
| Regional sales managerPartial detail | 12,213 | 8,820 | 12,457 | 17,361 |
Source: MOM Occupational Wages 2025, Table 4. Full-time resident employees, June 2025.
Cell references
T4!C260:I260, T4!C221:I221, T4!C57:I57, T4!C16:I16, T4!C52:I52What it means
- Commissions paid monthly count in gross pay, which is why technical sales gross (S$5,936) sits well above basic (S$5,239).
- MOM's title for a sales executive in most industries is business development executive.
Starting salary for business graduates
Business graduates earn S$4,600 to S$6,000 at the median six months after graduating.
Graduates in full-time permanent jobs, surveyed on 1 November 2025. MOE has no sales degree; business degrees are the usual route.
| University and programme | Basic, median | Gross, median | Gross, mean | Gross, middle 50% |
|---|---|---|---|---|
| SIT, Food Business Management | 3,000 | 3,500 | 3,545 | 3,400 to 3,800 |
| SMU, Business Management | 4,500 | 4,600 | 5,234 | 4,000 to 5,525 |
| NUS, Bachelor of Business Administration | 6,000 | 6,000 | 6,962 | 4,000 to 9,000 |
| NUS, (Hons) | 4,669 | 4,860 | 5,463 | 4,300 to 6,000 |
Full-time permanent jobs only, as at 1 November 2025. Source: MOE GES 2025 (NUS, SIT, SMU).
What it means
- SMU Business Management graduates earn S$4,600 and NUS Business Administration (Hons) S$4,860.
- SIT Food Business Management graduates earn S$3,500.
Job outcomes for business graduates82.5% of responding NUS Business Administration graduates were in full-time permanent jobs, against 75.9% at SMU.
82.5% of responding NUS Business Administration graduates were in full-time permanent jobs, against 75.9% at SMU.
Share of graduates in the labour force.
| Programme | Course response rate | Currently employed | In full-time permanent employment |
|---|---|---|---|
| SIT, Food Business Management | 72% | 90.9% | 63.6% |
| SMU, Business Management | 72% | 84.8% | 75.9% |
| NUS, Bachelor of Business Administration | 62% | 95.0% | 82.5% |
| NUS, (Hons) | 70% | 87.3% | 80.2% |
Share of graduates in the labour force. Source: MOE GES 2025.
What it means
- SIT Food Business Management had 63.6% in full-time permanent jobs.
Part 2 · Who earns more
How pay changes with age
Business development executive pay is flat with age, from S$4,800 at 25 to 29 to S$5,534 at 40 to 49. Managers' pay rises steeply, to S$13,520 at 50 to 59.
Median gross monthly wage by age group.
Business development managerBusiness development executive
| Occupation | 25–29 | 30–39 | 40–49 | 50–59 |
|---|---|---|---|---|
| Business development executive | 4,800 | 5,356 | 5,534 | 5,200 |
| Technical sales professional | 4,579 | 5,914 | 6,680 | 7,210 |
| Sales manager | 5,000 | 7,416 | 9,852 | 11,200 |
| Business development manager | 5,300 | 8,000 | 11,333 | 13,520 |
| Regional sales manager | – | 10,235 | 12,722 | 14,700 |
Median gross monthly wage, S$. "–" = suppressed by MOM. Source: MOM Occupational Wages 2025, Table 3.
Cell references
T3!C219:K219, T3!C191:K191, T3!C54:K54, T3!C16:K16, T3!C49:K49What it means
- The step up is the title, not the years: business development managers earn S$8,000 at 30 to 39 against S$5,356 for executives.
- Technical sales rises steadily to S$7,210 at 50 to 59.
- How to read it: each age band shows different people in June 2025, not one person's career.
By sex and employer sizeBusiness development executives at firms with 200 or more staff earn S$5,728, against S$4,200 at smaller firms.
Business development executives at firms with 200 or more staff earn S$5,728, against S$4,200 at smaller firms.
| Occupation | All, median gross | Men | Women | Women vs men |
|---|---|---|---|---|
| Business development executive | 5,084 | 5,151 | 5,046 | -2.0% |
| Technical sales professional | 5,936 | 6,182 | 5,103 | -17.5% |
| Sales manager | 8,559 | 9,136 | 8,023 | -12.2% |
| Business development manager | 10,000 | 11,000 | 9,182 | -16.5% |
| Regional sales manager | 12,457 | 13,080 | 11,483 | -12.2% |
Median gross monthly wage, S$. Two group medians, not an adjusted pay gap. Source: MOM Occupational Wages 2025, Tables 1.1 and 1.2.
Cell references
T1.1!C225:E225, T1.2!C221:E221, T1.1!C193:E193, T1.2!C190:E190, T1.1!C55:E55, T1.2!C55:E55, T1.1!C16:E16, T1.2!C16:E16, T1.1!C50:E50, T1.2!C50:E50| Occupation | Firms with 25 to 199 employees | Firms with 200 or more | Large vs small |
|---|---|---|---|
| Business development executive | 4,200 | 5,728 | +36.4% |
| Technical sales professional | 5,800 | 6,224 | +7.3% |
| Sales manager | 7,971 | 9,600 | +20.4% |
| Business development manager | 9,077 | 10,782 | +18.8% |
| Regional sales manager | 12,643 | 12,380 | -2.1% |
Median gross monthly wage, S$. Source: MOM Occupational Wages 2025, Table 2.
Cell references
T2!C252:G252, T2!C214:G214, T2!C58:G58, T2!C17:G17, T2!C53:G53What it means
- Men and women: S$5,151 and S$5,046 for executives; S$11,000 and S$9,182 for business development managers.
- These compare two groups. They are not an adjusted pay gap.
By employer industry
Business development executives in finance and insurance earn S$6,026 at the median, twice the S$3,000 in construction and in accommodation and food services.
| Employer industry | Median gross wage | Gross wage, middle 50% |
|---|---|---|
| Financial and Insurance Services | 6,026 | 5,400 to 7,600 |
| Information and Communications | 5,850 | 4,200 to 8,600 |
| Professional Services | 5,726 | 4,471 to 6,843 |
| Real Estate Services | 5,629 | 3,657 to 8,778 |
| Transportation and Storage | 5,339 | 4,273 to 7,068 |
| Wholesale and Retail Trade | 4,800 | 3,519 to 6,149 |
| Public Administration and Education | 4,600 | 3,997 to 5,251 |
| Other Community, Social and Personal Services | 4,412 | 3,626 to 5,247 |
| Administrative and Support Services | 4,283 | 2,654 to 5,310 |
| Manufacturing | 4,176 | 2,770 to 5,724 |
| Health and Social Services | 3,108 | 2,816 to 4,146 |
| Construction | 3,000 | 1,600 to 4,407 |
| Accommodation and Food Services | 3,000 | 2,500 to 3,841 |
Business development executive (SSOC 33221). Source: MOM Occupational Wages 2025, Tables 4.1 to 4.14. No figure published for the other 1 industries.
Cell references
T4.7!C99:I99, T4.6!C86:I86, T4.9!C116:I116, T4.8!C34:I34, T4.4!C80:I80, T4.3!C90:I90, T4.11!C33:I33, T4.14!C39:I39, T4.10!C45:I45, T4.1!C106:I106, T4.12!C56:I56, T4.2!C51:I51, T4.5!C33:I33What it means
- MOM publishes this title in 13 of 14 industries, the widest spread of any job in these guides.
Part 3 · Over time
Pay over time and 2026 outlook
Business development executive pay rose every year, from S$4,011 in 2020 to S$5,084 in 2025. We project S$5,330 for June 2026.
Official medians for the last six years, then a projection for June 2026.
| Occupation | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|---|---|---|
| Business development executive | 4,011 | 4,266 | 4,600 | 4,891 | 5,000 | 5,084 | |
| Technical sales professional | 5,341 | 5,808 | 5,822 | 5,400 | 6,850 | 5,936 | |
| Sales manager | 7,550 | 8,000 | 8,333 | 8,260 | 7,049 | 8,559 | |
| Business development manager | 8,280 | 9,083 | 8,896 | 9,300 | 8,669 | 10,000 | |
| Regional sales manager | 10,550 | 12,142 | 11,050 | 10,597 | 11,000 | 12,457 |
Median gross monthly wage, June of each year, S$. "–" = not published, or the job code changed in a way that cannot be linked one-to-one. Earlier years use SSOC 2020 codes, linked to SSOC 2024 with SingStat's official correspondence table. MOM advises that single-year changes are noisy because the survey is a sample; look at the direction over several years. Source: MOM Occupational Wages 2020 to 2025, Table 4.
June 2026 projection Estimate
| Occupation | June 2025 (MOM) | June 2026 projection | 80% range | Range |
|---|---|---|---|---|
| Business development executive | 5,084 | 5,330 | 4,710 to 6,030 | |
| Technical sales professional | 5,936 | Not projected: too volatile | ||
| Sales manager | 8,559 | Not projected: too volatile | ||
| Business development manager | 10,000 | 9,840 | 8,490 to 11,390 | |
| Regional sales manager | 12,457 | Not projected: too volatile | ||
Foundific projection v1, not official data. Central estimate = average of the last two MOM medians + economy-wide wage growth (3.73% a year, from MOM median income and the MAS inflation forecast). Tested on 2025: typical error 8.1%; 78.7% of actual values fell inside the 80% range. How the projection works.
What it means
- Business development managers: S$10,000 in 2025, projected S$9,840.
- Sales manager and technical sales pay swung year to year and are not projected.
- Estimate: projections are ours, not MOM data. MOM's June 2026 figures are due around mid-2027 and will replace them.
Part 4 · AI impact
Is sales affected by AI?
The ILO rates business development executives and sales managers Moderate, and technical sales professionals High.
Based on the International Labour Organization's 2025 index, which scores every core task of a job from 0 (AI cannot help) to 1 (AI could do nearly all of it).
Business development executive
ModerateAI exposure
Not exposedVery high
AI can speed up a fair share of the work, so the job is likely to change.
- Most exposed taskObtaining and updating knowledge of market conditions
- Least exposed taskReporting customers’ reactions and requirements
- In numbersAI could do a large part of 3 of its 7 main tasks.
Technical sales professional
HighAI exposure
Not exposedVery high
AI can do a large part of many tasks, so the job is likely to change noticeably.
- Most exposed taskAcquiring and updating knowledge of employers’
- Least exposed taskEstimating costs of installing and maintaining equipment or…
- In numbersAI could do a large part of 6 of its 12 main tasks.
Sales manager
ModerateAI exposure
Not exposedVery high
AI can speed up a fair share of the work, so the job is likely to change.
- Most exposed taskDetermining price lists, discount and delivery terms
- Least exposed taskOverseeing the selection, training and performance of staff
- In numbersAI could do a large part of 1 of its 8 main tasks.
Business development executiveSSOC 33221
Moderateexposure to generative AI
- Not exposed
- Minimal
- Some
- Moderate
- High
- Very high
Scored as ILO group 3322 Commercial sales representatives. Average task score 0.49, higher than 87% of the 427 jobs the ILO scored.
Technical sales professionalSSOC 24331
Highexposure to generative AI
- Not exposed
- Minimal
- Some
- Moderate
- High
- Very high
Scored as ILO group 2433 Technical and medical sales professionals (excluding ICT). Average task score 0.50, higher than 88% of the 427 jobs the ILO scored.
Sales managerSSOC 12211
Moderateexposure to generative AI
- Not exposed
- Minimal
- Some
- Moderate
- High
- Very high
Scored as ILO group 1221 Sales and marketing managers. Average task score 0.41, higher than 78% of the 427 jobs the ILO scored.
Eight factors, role by role
| Factor | Business development executive | Technical sales professional | Sales manager |
|---|---|---|---|
| 1Exposure levelThe ILO's rating for the whole job, from not exposed up to very high. | Moderate | High | Moderate |
| 2Average task scoreHow much of each core task generative AI could do, averaged. 0 means none, 1 means nearly all. | 0.49 higher than 87% of jobs | 0.50 higher than 88% of jobs | 0.41 higher than 78% of jobs |
| 3Tasks AI could do much ofTasks scoring 0.5 or more. These are the parts of the job most likely to change. | 3 of 7 | 6 of 12 | 1 of 8 |
| 4Hands-on or people tasksTasks scoring under 0.25: physical, in-person or judgement work that AI barely touches. | 0 of 7 | 0 of 12 | 0 of 8 |
| 5How even the exposure isEven means AI touches most tasks a little. Uneven means a few tasks are exposed and the rest are not. | Even (0.08) | Mixed (0.10) | Even (0.08) |
| 6Most exposed taskWhere AI tools are likely to show up first. | Obtaining and updating knowledge of market conditions and… 0.60 | Acquiring and updating knowledge of employers’ and… 0.66 | Determining price lists, discount and delivery terms, sales… 0.59 |
| 7Least exposed taskThe task AI can help with least. | Reporting customers’ reactions and requirements to… 0.39 | Estimating costs of installing and maintaining equipment or… 0.35 | Overseeing the selection, training and performance of staff 0.30 |
| 8Pay trend so farChange in the MOM median since the first year on record. Any AI effect would show here in later years. | +27% S$4,011 (2020) to S$5,084 (2025) | +11% S$5,341 (2020) to S$5,936 (2025) | +13% S$7,550 (2020) to S$8,559 (2025) |
Most and least exposed tasks
Business development executive
Most exposed tasks
- 0.60Obtaining and updating knowledge of market conditions and of employer’s and…
- 0.56Following up clients to ensure satisfaction with products purchased
- 0.54Quoting prices and credit terms, recording orders and arranging deliveries
Least exposed tasks
- 0.39Reporting customers’ reactions and requirements to suppliers and manufacturers
- 0.39Selling equipment, supplies and related services to business establishments…
- 0.47Providing prospective customers with information about the characteristics…
Technical sales professional
Most exposed tasks
- 0.66Acquiring and updating knowledge of employers’ and competitors’ goods and…
- 0.65Compiling lists of prospective client businesses using directories and other…
- 0.59Developing reports and proposals as part of sales presentation to demonstrate…
Least exposed tasks
- 0.35Estimating costs of installing and maintaining equipment or service
- 0.36Visiting regular and prospective client businesses to establish and act on…
- 0.42Providing input to product design where goods or services must be tailored to…
Sales manager
Most exposed tasks
- 0.59Determining price lists, discount and delivery terms, sales promotion…
- 0.45Establishing and directing operational and administrative procedures related…
- 0.43Planning and organizing special sales and marketing programmes based on sales…
Least exposed tasks
- 0.30Overseeing the selection, training and performance of staff
- 0.35Planning and directing daily operations
- 0.39Leading and managing the activities of sales and marketing staff
Compared with our other guides
Source: ILO Working Paper 140, Generative AI and Jobs: A Refined Global Index of Occupational Exposure (Gmyrek et al., 2025), CC BY 4.0. Singapore jobs matched to ILO groups with the SingStat SSOC 2024 to ISCO-08 correspondence table. Pay: MOM Occupational Wages. The ILO scores international job groups, not Singapore titles. How we read the AI scores.
Cell references
SSOC 33221 to ISCO 3322 (SSOC2024-ISCO08!B556); SSOC 24331 to ISCO 2433 (SSOC2024-ISCO08!B309); SSOC 12211 to ISCO 1221 (SSOC2024-ISCO08!B31)What it means for sales
- Executives: average task score 0.49. Keeping up with market conditions is the most exposed task; reporting customers' reactions the least.
- Managers: 0.41. Setting prices and terms is the most exposed task; managing staff the least.
- What exposure measures: how much of the work AI could do or speed up. It does not measure job cuts. Employers decide how to use AI.
Part 5 · Using the figures
Which figure should you compare with?
Match your title and industry first. In sales, the industry matters more than age.
| You are | Compare with | Figure |
|---|---|---|
| Choosing a business course | Business degrees, six months after graduating | S$4,600 to S$6,000 |
| Sales executive, early career | Business development executive, age 25 to 29 | S$4,800 |
| Sales executive at a bank or insurer | Finance and insurance figure | S$6,026 |
| Technical or B2B sales | Technical sales professional row | S$5,936 |
| Sales manager | Sales manager row | S$8,559 |
| Regional sales manager | Regional sales manager row | S$12,457 |
About these figures
What the pay figures includeMonthly gross pay with allowances and overtime, without bonuses or employer CPF
Every figure is monthly, includes allowances and overtime, and excludes bonuses and employer CPF.
| Measure | Includes | Excludes |
|---|---|---|
| Basic wage | Basic pay | Allowances, overtime, bonus, employer CPF |
| Gross wage | Basic + allowances + overtime + commissions | Bonus, employer CPF, lump sums |
| Graduate salary | Same as gross, full-time permanent jobs only | Bonus, employer CPF |
- S$5,084 × 12 = S$61,008 a year before bonus. It is not a total package.
What this data does not coverQuarterly and annual commissions and bonuses are excluded, and in sales they can be most of the pay.
Quarterly and annual commissions and bonuses are excluded, and in sales they can be most of the pay.
- Commissions: only commissions paid monthly are in gross pay. Quarterly or annual incentives are excluded.
- Residents only: figures cover full-time Singapore citizens and permanent residents.
- Small firms with fewer than 25 staff are outside the survey.
Related guides
Sources
MOM Occupational Wages 2025 and MOE Graduate Employment Survey 2025
- MOM, Occupational Wages 2025, Tables 1 to 4. June 2025, released 30 June 2026. SSOC 33221, 24331, 12211, 12212, 12213. Exact cells are listed under each table.
- MOE, NUS GES 2025. Bachelor of Business Administration; Bachelor of Business Administration (Hons).
- MOE, SIT GES 2025. Bachelor of Business Administration in Food Business Management.
- MOE, SMU GES 2025. Business Management.
- MOM, Coverage and Methodology 2025.
- ILO generative AI exposure index 2025, matched to SSOC through the SingStat correspondence table.